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BRUNI ROBERTO - Ricercatore a tempo determinato Legge 240/10

English version

Afferente a: Dipartimento: Economia e Giurisprudenza

Settore Scientifico Disciplinare: SECS-P/08

Orari di ricevimento: Wednesday and Thursday 4pm-5pm

Recapiti:
E-Mail: r.bruni@unicas.it
Telefono ufficio: +39.0776.299.4793

  • Insegnamento Place Marketing (91844)

    Primo anno di Economics and Entrepreneurship (LM-56), Curriculum unico
    Crediti Formativi Universitari (CFU): 6,00

    Programma:
    This course is characterized by an introduction of principle of marketing and by an application of marketing frameworks to the place government and management. The knowledge process considers the place marketing as the scientific discipline and field of practice, responsible for developing and implementing a managerial process that assists places achieve their objectives by adopting a market-oriented philosophy. The place marketing is not the application ‘tout court’ of traditional company marketing frameworks to the place but, is a particular and complex activity that suggests to use marketing theories and frameworks to encourage the emersion of the territory’ value proposition. In that way the place marketing could be identified as a system of process that creating, communicating, delivering and exchanging offerings that have value for the place stakeholders, target markets and its community at large
    INSTRUCTIONAL FORMAT
    The class will meet for lectures twice a week, for a total of 17 sessions. Each week will expect 2 lectures; the first is a 3 hours lecture and the second (2 hours). Classes will consist of lectures by the instructor, to be followed by a discussion of the main topics and the assigned case. Seminars are considered and during the lectures addictive information will be provided.

    Testi:
    Listed below are the required course textbooks and additional readings. These are required materials for the course and you are expected to have constant access to them from the very beginning of the course for reading, highlighting and note-taking. It is required that you have unrestricted access to each. Access to additional sources required for certain class sessions may be provided in paper or electronic format consistent with applicable copyright legislation.

    Required texts:
    • Bruni, R. Caboni, F (2017). Place as value proposition: a marketing perspective, FrancoAngeli, Milano
    • Kavaratzis, M., Warnaby, G., & Ashworth, G. J. (2015). Rethinking Place Branding. Berlin: Springer.
    • Kotler, P. (2002). Marketing places. Simon and Schuster.

    Recommended readings
    • Carrubbo, L., Bruni, R., & Antonucci, E. (2014). Analyzing Place Boundaries Using the Service Science Paradigm. Business System Review, 3(1), 66-90.
    • Sansone, M., Tartaglione, A. M., & Bruni, R. (2014). Enterprise—place relationship and value co-creation: advance in Research. International Journal of Business and Management, 10(1), 50.
    • Sansone M. Bruni R. “Involving City Authorities in Event Planning”. Scienze Regionali - Italian Journal of Regional Science Articles Vol. 12 – n. 1, 2013, pp. 115-124; ISSN 1720-3929
    • Kavaratzis, M., & Kalandides, A. (2015). Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding. Environment and Planning A, 47(6), 1368-1382.
    • Caboni, F., & Bruni, R. (2015). On-line Commerce and Town Centre Retailers’ Experience. International Journal of Marketing Studies, 7(6), 14.
    • Additional material provided by instructor during the course
    ONLINE REFERENCE & RESEARCH TOOLS
    http://www.placemanagement.org/
    Formed in 2006, the Institute of Place Management is the international professional body that supports people committed to developing, managing and making places better. The concept for the Institute was developed by the Manchester Metropolitan University and the Association of Town Centre Management in the UK. They recognized a need to create a professional body capable of developing and supporting the creation of sustainable formal structures of place management, ensuring professional standards amongst all those involved in the management, development and marketing of places.

    www.placebrandobserver.com
    A place brand can be worth billions. It can bring focus and discipline to everything a local, regional or national government does, from economic development and tourism to urban design and alleviating poverty.

    http://bestplaceinstytut.org/en/
    European Place Marketing Institute is a society of experts, a think-tank in regards to place marketing, working actively for the development of cities, regions and countries. The Institute supports the development of place marketing through research, teaching, advise and work on perfecting the marketing for the sustainable development of places.

    Valutazione:
    The instructor will use differentiated forms of assessment to calculate the final grade you will receive for this course. For the record, these are listed and weighted below. The content, criteria and specific requirements for each assessment category will be explained in greater detail in class.

    FORM OF ASSESSMENT VALUE
    Class Participation
    Group Case Study Presentation 10%
    Place Marketing Plan: the draft 10%
    Final written and oral exam 80%


    ASSESSMENT OVERVIEW:
    Class Participation: It is positively considered the participation in class discussions, your capacity to introduce ideas and thoughts dealing with the texts, your ability use language effectively, and to present your analysis in intellectual, constructive argumentation. If you cannot attend classes your participation can be shown by interacting with your instructor during office hours, i.e. by asking about specific subjects of the syllabus and discussing assignments.

    Group Case Study Presentation: The class will be divided in teams to work on Place Marketing Plans chosen by the students. Note that due to the continuity of the project, once the teams are established at the beginning of the semester. Students, in the middle of the course, will choose a City/Town/Nation/Area working on the Place Marketing Plan. At the starting point of the process, each group will present the idea in a “one shot slide” (1 ppoint slide) in 3 minutes, discussing in class. In a second step, the Place Marketing Plan will be presented in class, supporting the team discussion with a Microsoft Power Point presentation (maximum 15 slides). The ability to present in 15 minutes the relevant key points of the plan by a team discussion and the coherence between ideas, project, expected results and budget will be evaluated. The value of this activity is considered with a maximum of 3 marks to be added to the final written exam.

    Place Marketing Plan – the draft -: Students will be required to submit a draft to the instructor by mail– maximum 15 pages A4 MS-Word format, line spacing 1.5, font calibri 12points – illustrating the Place Marketing Plan in details, using suggestions received in class during the presentation and writing a document in a professional format. The student will have time to improve their project and write the draft until a period before the final exam. The exact deadline of draft submission will be communicated during the course. The value of this activity is considered with a maximum of 3 marks to be added to the final written exam.

    Final Exam: Your abilities will be tested in two important areas of competency: the amount of information you master; the accuracy of the information you present.
    Structure of the written exam:
    o First part (2 closed questions for 1.5 marks per question. Total marks in first part: 3)
    o Second part (4 open-ended questions for 3 marks per question. Total marks in second part: 12)
    o Third part (3 open-ended questions for 5 marks per question. Total marks in third part: 15)
    The marks gained with the class activities will be added to the grade of the written exam (maximum marks added: 6)
    The final exam will generally include an oral examination through which the instructor will assess the significance you ascribe to the facts and ideas you have integrated across your study in this course.

    CLASS/INSTRUCTOR POLICIES

    PROFESSIONALISM AND COMMUNICATIONS: As a student, you are expected to maintain a professional, respectful and conscientious manner in the classroom with your instructors and fellow peers.
    You are expected to take your academic work seriously and engage actively in your classes. Advance preparation, completing your assignments, showing a focused and respectful attitude is expected of all students. Simply showing up for class or meeting minimum outlined criteria will not earn you a good grade in this course. Utilizing communications, properly addressing your faculty and staff, asking questions and expressing your views respectfully demonstrate your professionalism and cultural sensitivity.

    ATTENDANCE AND CLASSROOM BEHAVIOR: Although attendance is not compulsory, it is highly recommended. All students must have a respectful attitude towards the professor as well as the classmates.
    ARRIVING LATE / DEPARTING EARLY FROM CLASS: Once they have decided to attend, students must behave consistently. Arriving late or leaving class early is disruptive and shows a lack of respect for instructor and fellow students.

    MAKE-UP CLASSES: The instructor reserves the right to schedule make-up classes in the event of an unforeseen or unavoidable schedule change. Make-up classes may be scheduled outside of typical class hours, as necessary.

    MISSING EXAMINATIONS: Examinations will not be rescheduled. Pre-arranged travel or anticipated absence does not constitute an emergency and requests for missing or rescheduling exams will not be granted.

    USE OF CELL PHONES, LAPTOPS AND OTHER ELECTRONIC DEVICES: Always check with your instructor about acceptable usage of electronic devices in class. Use of a cell phone for phone calls, text messages, emails, or any other purposes during class is impolite, inappropriate and prohibited. The use of a laptop, tablets or of cell phones is prohibited during all tests and exams.

  • Insegnamento Service Management (91889)

    Primo anno di Global economy and business (LM-56), Dual Degree Unicas - Epoka University
    Crediti Formativi Universitari (CFU): 9,00

    Programma:
    The whole Service Management course is conceptually divided in 2 parts: SM1 and SM2. The two parts of the course present an integrated and complementary program. In particular:
    SM1. It characterizes the first part of the course and considers the system dynamic and the relations and interactions between the actors in the business environment affected by the technology innovation, new institutions and high level of communication and complexity in interaction. The course in this first part is based on the evolution of the traditional management approach toward the innovative and dynamic frameworks of network and systems theory and Service Dominant (S-D) Logic.
    Network theories have shifted the focus from the dyadic relationship between a single supplier and a single customer to a multi-party, network approach (Gummesson, 2004), investigating relations between the nodes/actors and the dynamics of the interactions among firms and other economic actors. Systems theories are useful to identify general references that can be extended to every type of relational activity between actors and/or elements, which can support the understanding of complex phenomena. Different approaches have been used for systems analysis, including viable systems service systems, system dynamics and smart systems. With regard to system dynamics and smart systems, many studies have contributed to a better understanding of the influence of systems theories on business topics.
    Building on these research streams, it is important to focus attention on those resources that constitute the foundational representations of the basic elements of a company’s value proposition. These resources can form the basis of the interactions between the actors, and also contribute to defining the value perception.
    Service-Dominant logic of marketing, introduced by Vargo and Lusch (2004, 2008) as a theoretical proposal founded on the co-creation of value, service and resource integration based on interaction and networked relationships. This perspective emphasizes that the source of value creation is through the exchange of intangibles, specialized skills and knowledge, and processes, rather than through the exchange of tangible goods via discrete transactions between firm and customer. Value creation is accomplished through the use and integration of the resources available to all parties in the relationship. Moreover, value is always uniquely and phenomenologically determined by the beneficiary
    SM2. It characterizes the second part of the course. It represents a new focus on the S-D logic and on the role of this research stream in marketing and management. Through the S-D Logic framework the concept of value co-creation is analysed in depth and, in particular, a parallel with the traditional marketing perspective is presented. In that way, how value is conceptualized and determined is a key issue. The S-D logic sees value as perceived and determined by the customer on the basis of ‘value in use’ - resulting from the application of operant resources. Firms can, therefore, only make ‘value propositions’, as articulated in this proposition: ‘The enterprise cannot deliver value, but only offer value propositions’. These value propositions may or may not be taken up by customers .This means therefore, that; ‘A service-centred view is inherently customer-oriented and relational’. How the firm and customer interact is consequently crucial. In S-D logic perspective regards the customer primarily as an operant resource, who combines with firm resources to co-create value. Accordingly, customers are active participants in relational exchanges and co-production through the integration of their individual (and possibly collective) resources; thus, as articulated in FP9: ‘All social and economic actors are resource integrators’. As result, the actual definition of value is ultimately defined by the customer.
    Considering this system of interaction between actors, value and relationships, the traditional principle of marketing are illustrated and new perspectives on these are presented illustrating the differences between the advanced research suggestions. In the middle of the course, the theory are condensed in a marketing plan and the students will have the opportunity to try to write a marketing plan presenting the advances in marketing mix, passing from the traditional 4Ps to the ‘more relational’ 4Cs. The S-D Logic approach is presented as a useful framework that helps managers to understand the ‘entangled’ world made by value and relationships.




    INSTRUCTIONAL FORMAT
    The class will meet for lectures twice a week, for a total of 32 sessions. Each week will expect 2 lectures composed by 2 hours. Classes will consist of lectures by the instructor, to be followed by a discussion of the main topics and the assigned case. Seminars are considered and during the lectures addictive information will be provided.

    Testi:
    Listed below are the required course textbooks and additional readings. These are required materials for the course and you are expected to have constant access to them from the very beginning of the course for reading, highlighting and note-taking. It is required that you have unrestricted access to each. Access to additional sources required for certain class sessions may be provided in paper or electronic format consistent with applicable copyright legislation.

    Required texts SM1:
    Lusch, R. F., & Vargo, S. L. (2014). Service-dominant logic: Premises, perspectives, possibilities. Cambridge University Press.

    Required texts SM2:
    Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.

    Valutazione:
    SM1 is the first part of the course, based on a traditional approach. In particular, is organized as follows:

    FORM OF ASSESSMENT VALUE
    Group Case Study Presentation 10%
    Final written and oral exam 90%

    SM1 ASSESSMENT OVERVIEW:
    Class Participation: It is positively considered the participation in class discussions, the capacity of the students to introduce ideas and thoughts dealing with the texts, the ability to use language effectively, and to present personal analyses in intellectual, constructive argumentation. If it is impossible attend classes the specific participation can be shown by interacting with your instructor during office hours, i.e. by asking about specific subjects of the syllabus and discussing assignments.

    Group Case Study Presentation: The class will be divided in teams to work on presentations about specific topics. In particular short works will be considered simply to have an exchange of information and a relational activity during the lectures. During the course, the instructor will give information about topics and the groups will be free to make their efforts about the little projects. The ability to present in 15 minutes the relevant key points of the subject will be evaluated.

    SM1 Final Exam: The abilities will be tested in two important areas of competency: the amount of information you master; the accuracy of the information you present.
    Structure of the written exam:
    o First part (6 open-ended questions for 3 marks per question. Total marks in first part: 18)
    o Second part (2 open-ended questions for 6 marks per question. Total marks in second part: 12)
    The grade gained in SM1 will be part of the final grade in SM 10 CFU exam

    SM2 is the second part of the course and the assessment is based on a system of activities. In particular, is organized as follows:

    The instructor will use differentiated forms of assessment to calculate the final grade you will receive for this course. For the record, these are listed and weighted below. The content, criteria and specific requirements for each assessment category will be explained in greater detail in class.

    FORM OF ASSESSMENT VALUE
    Class Participation
    Group Case Study Presentation 10%
    Marketing Plan: the draft 10%
    Final written and oral exam 80%


    SM2 ASSESSMENT OVERVIEW:
    Class Participation: It is positively considered the participation in class discussions, the capacity of the students to introduce ideas and thoughts dealing with the texts, the ability to use language effectively, and to present personal analyses in intellectual, constructive argumentation. If it is impossible attend classes the specific participation can be shown by interacting with your instructor during office hours, i.e. by asking about specific subjects of the syllabus and discussing assignments.

    Group Case Study Presentation: The class will be divided in teams to work on Marketing Plans chosen by the students. Students, in the middle of the course, will choose a company (follow specific information by the instructor) working on the Marketing Plan. At the starting point of the process, each group will present the idea in a ‘one shot slide’ (1 ppoint slide) in 3 minutes, discussing in class. In a second step, the Marketing Plan will be presented in class, supporting the team discussion with a Microsoft Power Point presentation (maximum 15 slides). The ability to present in 15 minutes the relevant key points of the plan by a team discussion and the coherence between ideas, project, expected results and budget will be evaluated. The value of this activity is considered with a maximum of 3 marks to be added to the final written exam.

    Marketing Plan – the draft -: Students will be required to submit a draft to the instructor by mail– maximum 15 pages A4 MS-Word format, line spacing 1.5, font calibri 12points – illustrating the Marketing Plan in details, using suggestions received in class during the presentation and writing a document in a professional format. The student will have time to improve their project and write the draft until a period before the final exam. The exact deadline of draft submission will be communicated during the course. The value of this activity is considered with a maximum of 3 marks to be added to the final written exam.

    Sm2 Final Exam: The abilities of the students will be tested in two important areas of competency: the amount of information you master; the accuracy of the information you present.
    Structure of the written exam:
    o First part (6 open-ended questions for 3 marks per question. Total marks in first part: 18)
    o Second part (2 open-ended questions for 6 marks per question. Total marks in second part: 12)
    The marks gained with the class activities will be added to the grade of the written exam (maximum marks added: 6)
    The final exam will generally include an oral examination through which the instructor will assess the significance you ascribe to the facts and ideas you have integrated across your study in this course.

    FINAL GRADE in Service Management (10 CFU): Average between SM1 Final Grade and SM2 Final Grade.


    CLASS/INSTRUCTOR POLICIES

    PROFESSIONALISM AND COMMUNICATIONS: As a student, you are expected to maintain a professional, respectful and conscientious manner in the classroom with your instructors and fellow peers.
    You are expected to take your academic work seriously and engage actively in your classes. Advance preparation, completing your assignments, showing a focused and respectful attitude is expected of all students. Simply showing up for class or meeting minimum outlined criteria will not earn you a good grade in this course. Utilizing communications, properly addressing your faculty and staff, asking questions and expressing your views respectfully demonstrate your professionalism and cultural sensitivity.

    ATTENDANCE AND CLASSROOM BEHAVIOR: Although attendance is not compulsory, it is highly recommended. All students must have a respectful attitude towards the professor as well as the classmates.
    ARRIVING LATE / DEPARTING EARLY FROM CLASS: Once they have decided to attend, students must behave consistently. Arriving late or leaving class early is disruptive and shows a lack of respect for instructor and fellow students.

    MAKE-UP CLASSES: The instructor reserves the right to schedule make-up classes in the event of an unforeseen or unavoidable schedule change. Make-up classes may be scheduled outside of typical class hours, as necessary.

    MISSING EXAMINATIONS: Examinations will not be rescheduled. Pre-arranged travel or anticipated absence does not constitute an emergency and requests for missing or rescheduling exams will not be granted.

    USE OF CELL PHONES, LAPTOPS AND OTHER ELECTRONIC DEVICES: Always check with your instructor about acceptable usage of electronic devices in class. Use of a cell phone for phone calls, text messages, emails, or any other purposes during class is impolite, inappropriate and prohibited. The use of a laptop, tablets or of cell phones is prohibited during all tests and exams.
    in inglese

  • Insegnamento Service Management (91889)

    Primo anno di Global economy and business (LM-56), Global Economy and Business
    Crediti Formativi Universitari (CFU): 9,00

    Programma:
    The whole Service Management course is conceptually divided in 2 parts: SM1 and SM2. The two parts of the course present an integrated and complementary program. In particular:
    SM1. It characterizes the first part of the course and considers the system dynamic and the relations and interactions between the actors in the business environment affected by the technology innovation, new institutions and high level of communication and complexity in interaction. The course in this first part is based on the evolution of the traditional management approach toward the innovative and dynamic frameworks of network and systems theory and Service Dominant (S-D) Logic.
    Network theories have shifted the focus from the dyadic relationship between a single supplier and a single customer to a multi-party, network approach (Gummesson, 2004), investigating relations between the nodes/actors and the dynamics of the interactions among firms and other economic actors. Systems theories are useful to identify general references that can be extended to every type of relational activity between actors and/or elements, which can support the understanding of complex phenomena. Different approaches have been used for systems analysis, including viable systems service systems, system dynamics and smart systems. With regard to system dynamics and smart systems, many studies have contributed to a better understanding of the influence of systems theories on business topics.
    Building on these research streams, it is important to focus attention on those resources that constitute the foundational representations of the basic elements of a company’s value proposition. These resources can form the basis of the interactions between the actors, and also contribute to defining the value perception.
    Service-Dominant logic of marketing, introduced by Vargo and Lusch (2004, 2008) as a theoretical proposal founded on the co-creation of value, service and resource integration based on interaction and networked relationships. This perspective emphasizes that the source of value creation is through the exchange of intangibles, specialized skills and knowledge, and processes, rather than through the exchange of tangible goods via discrete transactions between firm and customer. Value creation is accomplished through the use and integration of the resources available to all parties in the relationship. Moreover, value is always uniquely and phenomenologically determined by the beneficiary
    SM2. It characterizes the second part of the course. It represents a new focus on the S-D logic and on the role of this research stream in marketing and management. Through the S-D Logic framework the concept of value co-creation is analysed in depth and, in particular, a parallel with the traditional marketing perspective is presented. In that way, how value is conceptualized and determined is a key issue. The S-D logic sees value as perceived and determined by the customer on the basis of ‘value in use’ - resulting from the application of operant resources. Firms can, therefore, only make ‘value propositions’, as articulated in this proposition: ‘The enterprise cannot deliver value, but only offer value propositions’. These value propositions may or may not be taken up by customers .This means therefore, that; ‘A service-centred view is inherently customer-oriented and relational’. How the firm and customer interact is consequently crucial. In S-D logic perspective regards the customer primarily as an operant resource, who combines with firm resources to co-create value. Accordingly, customers are active participants in relational exchanges and co-production through the integration of their individual (and possibly collective) resources; thus, as articulated in FP9: ‘All social and economic actors are resource integrators’. As result, the actual definition of value is ultimately defined by the customer.
    Considering this system of interaction between actors, value and relationships, the traditional principle of marketing are illustrated and new perspectives on these are presented illustrating the differences between the advanced research suggestions. In the middle of the course, the theory are condensed in a marketing plan and the students will have the opportunity to try to write a marketing plan presenting the advances in marketing mix, passing from the traditional 4Ps to the ‘more relational’ 4Cs. The S-D Logic approach is presented as a useful framework that helps managers to understand the ‘entangled’ world made by value and relationships.




    INSTRUCTIONAL FORMAT
    The class will meet for lectures twice a week, for a total of 32 sessions. Each week will expect 2 lectures composed by 2 hours. Classes will consist of lectures by the instructor, to be followed by a discussion of the main topics and the assigned case. Seminars are considered and during the lectures addictive information will be provided.

    Testi:
    Listed below are the required course textbooks and additional readings. These are required materials for the course and you are expected to have constant access to them from the very beginning of the course for reading, highlighting and note-taking. It is required that you have unrestricted access to each. Access to additional sources required for certain class sessions may be provided in paper or electronic format consistent with applicable copyright legislation.

    Required texts SM1:
    Lusch, R. F., & Vargo, S. L. (2014). Service-dominant logic: Premises, perspectives, possibilities. Cambridge University Press.

    Required texts SM2:
    Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.

    Valutazione:
    SM1 is the first part of the course, based on a traditional approach. In particular, is organized as follows:

    FORM OF ASSESSMENT VALUE
    Group Case Study Presentation 10%
    Final written and oral exam 90%

    SM1 ASSESSMENT OVERVIEW:
    Class Participation: It is positively considered the participation in class discussions, the capacity of the students to introduce ideas and thoughts dealing with the texts, the ability to use language effectively, and to present personal analyses in intellectual, constructive argumentation. If it is impossible attend classes the specific participation can be shown by interacting with your instructor during office hours, i.e. by asking about specific subjects of the syllabus and discussing assignments.

    Group Case Study Presentation: The class will be divided in teams to work on presentations about specific topics. In particular short works will be considered simply to have an exchange of information and a relational activity during the lectures. During the course, the instructor will give information about topics and the groups will be free to make their efforts about the little projects. The ability to present in 15 minutes the relevant key points of the subject will be evaluated.

    SM1 Final Exam: The abilities will be tested in two important areas of competency: the amount of information you master; the accuracy of the information you present.
    Structure of the written exam:
    o First part (6 open-ended questions for 3 marks per question. Total marks in first part: 18)
    o Second part (2 open-ended questions for 6 marks per question. Total marks in second part: 12)
    The grade gained in SM1 will be part of the final grade in SM 10 CFU exam

    SM2 is the second part of the course and the assessment is based on a system of activities. In particular, is organized as follows:

    The instructor will use differentiated forms of assessment to calculate the final grade you will receive for this course. For the record, these are listed and weighted below. The content, criteria and specific requirements for each assessment category will be explained in greater detail in class.

    FORM OF ASSESSMENT VALUE
    Class Participation
    Group Case Study Presentation 10%
    Marketing Plan: the draft 10%
    Final written and oral exam 80%


    SM2 ASSESSMENT OVERVIEW:
    Class Participation: It is positively considered the participation in class discussions, the capacity of the students to introduce ideas and thoughts dealing with the texts, the ability to use language effectively, and to present personal analyses in intellectual, constructive argumentation. If it is impossible attend classes the specific participation can be shown by interacting with your instructor during office hours, i.e. by asking about specific subjects of the syllabus and discussing assignments.

    Group Case Study Presentation: The class will be divided in teams to work on Marketing Plans chosen by the students. Students, in the middle of the course, will choose a company (follow specific information by the instructor) working on the Marketing Plan. At the starting point of the process, each group will present the idea in a ‘one shot slide’ (1 ppoint slide) in 3 minutes, discussing in class. In a second step, the Marketing Plan will be presented in class, supporting the team discussion with a Microsoft Power Point presentation (maximum 15 slides). The ability to present in 15 minutes the relevant key points of the plan by a team discussion and the coherence between ideas, project, expected results and budget will be evaluated. The value of this activity is considered with a maximum of 3 marks to be added to the final written exam.

    Marketing Plan – the draft -: Students will be required to submit a draft to the instructor by mail– maximum 15 pages A4 MS-Word format, line spacing 1.5, font calibri 12points – illustrating the Marketing Plan in details, using suggestions received in class during the presentation and writing a document in a professional format. The student will have time to improve their project and write the draft until a period before the final exam. The exact deadline of draft submission will be communicated during the course. The value of this activity is considered with a maximum of 3 marks to be added to the final written exam.

    Sm2 Final Exam: The abilities of the students will be tested in two important areas of competency: the amount of information you master; the accuracy of the information you present.
    Structure of the written exam:
    o First part (6 open-ended questions for 3 marks per question. Total marks in first part: 18)
    o Second part (2 open-ended questions for 6 marks per question. Total marks in second part: 12)
    The marks gained with the class activities will be added to the grade of the written exam (maximum marks added: 6)
    The final exam will generally include an oral examination through which the instructor will assess the significance you ascribe to the facts and ideas you have integrated across your study in this course.

    FINAL GRADE in Service Management (10 CFU): Average between SM1 Final Grade and SM2 Final Grade.


    CLASS/INSTRUCTOR POLICIES

    PROFESSIONALISM AND COMMUNICATIONS: As a student, you are expected to maintain a professional, respectful and conscientious manner in the classroom with your instructors and fellow peers.
    You are expected to take your academic work seriously and engage actively in your classes. Advance preparation, completing your assignments, showing a focused and respectful attitude is expected of all students. Simply showing up for class or meeting minimum outlined criteria will not earn you a good grade in this course. Utilizing communications, properly addressing your faculty and staff, asking questions and expressing your views respectfully demonstrate your professionalism and cultural sensitivity.

    ATTENDANCE AND CLASSROOM BEHAVIOR: Although attendance is not compulsory, it is highly recommended. All students must have a respectful attitude towards the professor as well as the classmates.
    ARRIVING LATE / DEPARTING EARLY FROM CLASS: Once they have decided to attend, students must behave consistently. Arriving late or leaving class early is disruptive and shows a lack of respect for instructor and fellow students.

    MAKE-UP CLASSES: The instructor reserves the right to schedule make-up classes in the event of an unforeseen or unavoidable schedule change. Make-up classes may be scheduled outside of typical class hours, as necessary.

    MISSING EXAMINATIONS: Examinations will not be rescheduled. Pre-arranged travel or anticipated absence does not constitute an emergency and requests for missing or rescheduling exams will not be granted.

    USE OF CELL PHONES, LAPTOPS AND OTHER ELECTRONIC DEVICES: Always check with your instructor about acceptable usage of electronic devices in class. Use of a cell phone for phone calls, text messages, emails, or any other purposes during class is impolite, inappropriate and prohibited. The use of a laptop, tablets or of cell phones is prohibited during all tests and exams.
    in inglese

Prenotazione appello

E' possibile prenotarsi ad un appello d'esame, collegandosi al portale studenti.

Elenco appelli d'esame disponibili

  • Denominazione insegnamento: 90438 PLACE MARKETING - Economics and entrepreneurship - Economia e Imprenditorialità 90438 PLACE MARKETING - Global economy and business - Economia e strategie d'impresa per il mercato globale 90438 PLACE MARKETING - Global economy and business - Economia e strategie d'impresa per il mercato globale 90438 PLACE MARKETING - ECONOMIA E DIRITTO D'IMPRESA 90438 PLACE MARKETING - MANAGEMENT 91844 Place Marketing - Economia e Imprenditorialità 91844 Place Marketing - Economia e mercati globali 91844 Place Marketing - Economia e Imprenditorialita' 91844 Place Marketing - Economics and Entrepreneurship 91844 Place Marketing - Global economy and business - (2019/2020)
    Data e ora appello: 15/06/2020, ore 10:00 15/06/2020, ore 13:00
    Luogo: Written exam in telematic mode through Google Forms. Google Meet link: meet.google.com/aes-ysut-qgj Oral exam in telematic mode through Google Meet: meet.google.com/zhc-nkxx-xpe
    Tipo prova: prova scritta prova orale
    Prenotabile: dal 05/05/2020 al 08/06/2020 (prenota l'appello)
  • Denominazione insegnamento: 90438 PLACE MARKETING - Economics and entrepreneurship - Economia e Imprenditorialità 90438 PLACE MARKETING - Global economy and business - Economia e strategie d'impresa per il mercato globale 90438 PLACE MARKETING - Global economy and business - Economia e strategie d'impresa per il mercato globale 90438 PLACE MARKETING - ECONOMIA E DIRITTO D'IMPRESA 90438 PLACE MARKETING - MANAGEMENT 91844 Place Marketing - Economia e Imprenditorialità 91844 Place Marketing - Economia e mercati globali 91844 Place Marketing - Economia e Imprenditorialita' 91844 Place Marketing - Economics and Entrepreneurship 91844 Place Marketing - Global economy and business - (2019/2020)
    Data e ora appello: 15/06/2020, ore 10:00 15/06/2020, ore 13:00
    Luogo: Written exam in telematic mode through Google Forms. Google Meet link: meet.google.com/aes-ysut-qgj Oral exam in telematic mode through Google Meet: meet.google.com/zhc-nkxx-xpe
    Tipo prova: prova scritta prova orale
    Prenotabile: dal 05/05/2020 al 08/06/2020 (prenota l'appello)
  • Denominazione insegnamento: 10630 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale - 7003 10630 SERVICE MANAGEMENT - ECONOMIA E DIRITTO D'IMPRESA - 7004 10630 SERVICE MANAGEMENT - Economia - 7075 10630 SERVICE MANAGEMENT - ECONOMIA, MANAGEMENT E FINANZA D'IMPRESA - 7052 10630 SERVICE MANAGEMENT - ECONOMIA, MANAGEMENT E FINANZA D'IMPRESA 10630 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale 10630 SERVICE MANAGEMENT - Economia 90427 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale 90427 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale 90427 SERVICE MANAGEMENT - ECONOMIA E DIRITTO D'IMPRESA 90427 SERVICE MANAGEMENT - Economics and entrepreneurship - Economia e Imprenditorialità 90427 SERVICE MANAGEMENT - Management 90427 SERVICE MANAGEMENT - Economics and entrepreneurship 90427 SERVICE MANAGEMENT - MANAGEMENT 91889 Service Management - Economia e mercati globali 91889 Service Management - Economia e Imprenditorialità 91889 Service Management - Economia e Imprenditorialita' 91889 Service Management - Global economy and business - (2019/2020)
    Data e ora appello: 30/06/2020, ore 10:00 30/06/2020, ore 13:00
    Luogo: Written exam in telematic mode through Google Forms. Google Meet link: meet.google.com/zkj-cdrr-omi Oral exam in telematic mode through Google Meet: meet.google.com/mnc-eedy-koc
    Tipo prova: prova scritta prova orale
    Prenotabile: dal 05/05/2020 al 23/06/2020 (prenota l'appello)
  • Denominazione insegnamento: 10630 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale - 7003 10630 SERVICE MANAGEMENT - ECONOMIA E DIRITTO D'IMPRESA - 7004 10630 SERVICE MANAGEMENT - Economia - 7075 10630 SERVICE MANAGEMENT - ECONOMIA, MANAGEMENT E FINANZA D'IMPRESA - 7052 10630 SERVICE MANAGEMENT - ECONOMIA, MANAGEMENT E FINANZA D'IMPRESA 10630 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale 10630 SERVICE MANAGEMENT - Economia 90427 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale 90427 SERVICE MANAGEMENT - Global economy and business - Economia e strategie d'impresa per il mercato globale 90427 SERVICE MANAGEMENT - ECONOMIA E DIRITTO D'IMPRESA 90427 SERVICE MANAGEMENT - Economics and entrepreneurship - Economia e Imprenditorialità 90427 SERVICE MANAGEMENT - Management 90427 SERVICE MANAGEMENT - Economics and entrepreneurship 90427 SERVICE MANAGEMENT - MANAGEMENT 91889 Service Management - Economia e mercati globali 91889 Service Management - Economia e Imprenditorialità 91889 Service Management - Economia e Imprenditorialita' 91889 Service Management - Global economy and business - (2019/2020)
    Data e ora appello: 30/06/2020, ore 10:00 30/06/2020, ore 13:00
    Luogo: Written exam in telematic mode through Google Forms. Google Meet link: meet.google.com/zkj-cdrr-omi Oral exam in telematic mode through Google Meet: meet.google.com/mnc-eedy-koc
    Tipo prova: prova scritta prova orale
    Prenotabile: dal 05/05/2020 al 23/06/2020 (prenota l'appello)

Ricercatore a tempo determinato tipo b - – SSD: SECS-P/08 – Economia e gestione delle imprese presso Università degli Studi di Cassino e del Lazio Meridionale
Abilitato II Fascia – ASN 2016-2018 - Bando D.D. 1532/2016 settore concorsuale 13/B2 (SECS-P/08) Economia e Gestione Delle Imprese
Docente di Place Marketing
Docente di Service Management
Dottorato di Ricerca in Direzione Aziendale XXII ciclo (01/01/2007 - 31/12/2009) presso la Facoltà di Economia dell’Università degli Studi di Cassino
2017-2019 – Fellow of Laboratory of New Media Technologies in Humanities (Tomsk State University – Siberia – Russia; Prof. Irina Kuzheleva-Sagana - Head of Laboratory
2013-2014 - Research Fellow in Management – University of Salerno - Italy
2010-2013 - Research Fellow in Marketing – University of Cassino and Southern Lazio - Italy O

I miei interessi di ricerca si focalizzano sull’impatto del marketing approach sui luoghi, sul servizio e sulle imprese della distribuzione commerciale. I miei progetti esplorano il place marketing e il retail management integrando i filoni di ricerca del marketing, del service management e della prospettiva sistemica, con un focus specifico rispetto allo studio del valore, delle relazioni e dei sistemi nel marketing e nel management.

PUBBLICAZIONI
Monografia
1. Bruni R., Caboni F. (2017) Place as value proposition: the marketing perspective, FrancoAngeli, Milano, ISBN: 9788891761484
2. Bruni R. (2014) Dinamiche impresa–contesto–cliente e retail di prossimità, Collana Economia e gestione delle imprese, Aracne Editrice S.r.l., Roma - ISBN 978-88-548-8020-7

Articoli Scientifici su riviste
1. Bruni, R., Zaric, S., Sansone, M. (2018). The power of knowledge of the citizens, Knowledge International Journal, Vol.25, p. 15-22. ISSN:2545-4439
2. Caboni, F., Bruni, R. (2018). Social Technology Enhancing the Town Centre Management Attractiveness. Journal of Technology Management & Innovation, 13(1), 48-55. http://dx.doi.org/10.4067/S0718-27242018000100048
3. Polese, F., Carrubbo, L., Bruni, R., & Caputo, F. (2018). Enabling actors' viable behaviour: reflections upon the link between viability and complexity within smart service system. International Journal of Markets and Business Systems, 3(2), 111-120.
4. Moretta Tartaglione, A., Bruni, R., Bozic, M., Cavacece, Y., (2018). How the environmental complexity affects forecasting in retail? Actual research trends. JOURNAL OF MARKETING TRENDS, vol. 5, p. 71-90, ISSN: 1961-7798
5. Sansone, M., Bruni, R., Colamatteo, A., & Pagnanelli, M. A. (2017). Dynamic capabilities in retailers’ marketing strategies: Defining an analysis model. MERCATI E COMPETITIVITÀ, 2017(2), 17-42. ISSN 1826-7386
6. Polese, F., Pels, J., Tronvoll, B., Bruni R., Carrubbo L. (2017) "A4A relationships", Journal of Service Theory and Practice, Vol. 27 Issue: 5, pp.1040-1056, ISSN 2055-6225 https://doi.org/10.1108/JSTP-05-2017-0085
7. Polese F., Carrubbo L., Bruni R., Maione G., (2017) "The viable system perspective of actors in eco-systems", The TQM Journal, ISSN 1754-2731, Vol. 29 Issue: 6, pp.783-799 https://doi.org/10.1108/TQM-05-2017-0055
8. Bruni R., Matarazzo M., Mladenovic D., (2017) “Figure of merit for places: perspectives on place branding”, MERCATI & COMPETITIVITÀ n.3/2017, ISSN 1826-7386
9. Moretta Tartaglione, A., & Bruni, R. (2016). International networks as complex adaptive systems. MERCATI & COMPETITIVITÀ n.3/2016, pp 111-131, DOI: 10.3280/MC2016-003007. ISSN 1826-7386
10. Caboni, F. & Bruni R. (2015). On-line Commerce and Town Centre Retailers’ Experience. International Journal of Marketing Studies, 7(6), 14. http://dx.doi.org/10.5539/ijms.v7n6p14
11. Sansone M., Moretta Tartaglione A. & Bruni R. (2015) Enterprise—place relationship and value co-creation: advance in Research. International Journal of Business and Management, 10(1), 50-61. http://dx.doi.org/10.5539/ijbm.v10n1p50
12. Carrubbo L., Bruni R., Antonucci E. “Analyzing Place Boundaries Using the Service Science Paradigm”, in in Business Systems Review ISSN:2280-3866 DOI:10.7350/BSR.D05.2014 – URL: http://dx.medra.org/10.7350/BSR.D05.2014 - ISSN: 2280 - 3866 Volume 3, Issue 1 January - June 2014 pp.66-90
13. Scozzese G., Bruni R. (2014). “The Effect of the Country of Origin of European Companies in the Context of Young Argentinians” in Business Systems Review ISSN:2280-3866, Vol 3. Issue 1. pp. 18-31 DOI: 10.7350/BSR.D02.2014 – URL:http://dx.medra.org/10.7350/BSR.D02.2014
14. Moretta Tartaglione A., Bruni R. (2013) The Vitality of Neighborhood Retailers: A New Definition of the “Proximity” Concept, China-Usa Business Review, ISSN 1537-1514 December 2013, Vol. 12, No. 12, pp. 1195-1207
15. Moretta Tartaglione A., Bruni R. (2013) The Relevance of Place-Brand Management in Place-Marketing Strategy, China-Usa Business Review, ISSN 1537-1514 November 2013, Vol. 12, No. 11, pp. 1060-1072
16. Moretta Tartaglione A., Bruni R. (2013) Marketing and Management in Places: Trends., International Journal of Management Sciences and Business Research November 2013, Vol. 2, No. 11, pp. 34-45, ISSN-2226-8235
17. Scozzese G., Bruni R., (2013)“From management of complexity for better performances towards management of complexity for survival: relations and strategies of firms” in Business Systems Review VOL 2, ISSUE 2, 2013, ISSN:2280-3866, pp. 297-309
18. Sansone M. Bruni R. (2013) “Involving City Authorities in Event Planning”. Scienze Regionali - Italian Journal of Regional Science Articles Vol. 12 – n. 1, 2013, pp. 115-124; ISSN 1720-3929
19. Sansone M., Moretta Tartaglione A., Bruni R. (2012) How do Companies Achieve Their Marketing Goals With Social Networks?, CHINESE BUSINESS REVIEW, vol. 11, p. 970-980, ISSN: 1537-1506
20. Sansone M., Bruni R. (2011) “Nuclei concettuali di marketing territoriale: una proposta di sistematizzazione della letteratura ed implicazioni manageriali” in Impresa Ambiente Management, anno 2011 – Collana del DIAM – Dipartimento, Impresa, Ambiente e Management, Università degli Studi di Cassino

Capitoli di Libro
1. Bruni R., Carrubbo L., Sarno D. (2018) Observing engagement in systems. In Barile, S., Espejo, R., Perko, I. and Saviano, M. Cybernetics and Systems: Social and Business Decisions. Routledge.
2. Bruni R., Carrubbo L., Cavacece Y., Sarno D. (2018) An Overview of the Contribution of Systems Thinking Within Management and Marketing. In: Barile S., Pellicano M., Polese F. (eds) Social Dynamics in a Systems Perspective. New Economic Windows. Springer, Cham. Print ISBN: 978-3-319-61966-8; OnLine ISBN: 978-3-319-61967-5; DOI https://doi.org/10.1007/978-3-319-61967-5_13 pp. 241-259
3. Moretta Tartaglione A., Bruni R., Romeo E.,(2017) “Indagine sul territorio e analisi descrittiva dei dati”. in (a cura di) Romeo E.F., Infrastrutture, logistica urbana, attività economiche ed elementi di valore nei territori. Il caso di Giugliano in Campania. Città Metropolitana di Napoli, ed. Pearson Italia.
4. Parker, C., Moretta Tartaglione A. Bruni R.,(2017) “Risultati e prospettive future” in (a cura di) Romeo E.F., Infrastrutture, logistica urbana, attività economiche ed elementi di valore nei territori. Il caso di Giugliano in Campania. Città Metropolitana di Napoli, ed. Pearson Italia.
5. Warnaby G., Bruni R., Moretta Tartaglione A.,(2017) “Il “luogo” come proposta di valore del territorio” in (a cura di) Romeo E.F., Infrastrutture, logistica urbana, attività economiche ed elementi di valore nei territori. Il caso di Giugliano in Campania. Città Metropolitana di Napoli, ed. Pearson Italia.
6. Sansone, M., Bruni, R., & Colamatteo, A. (2017). Selecting Factors Affecting the Purchase of Private Label Products. In Advances in National Brand and Private Label Marketing (pp. 117-129). Springer, Cham. ISBN: 978-3-319-59700-3, ISSN: 2198-7246, DOI 10.1007/978-3-319-59701-0.
7. Bruni R., Moretta Tartaglione A., Romeo E.F., (2016) Dal territorio campano alla città di Nola: asset e driver di un potenziale sviluppo economico, in (a cura di) Romeo E. F., City Logistics e management della distribuzione urbana in Campania: dal modello alla sperimentazione, Mc-Graw-Hill, Milano, ISBN 978-88-386-7528-7, pp. 1-36
8. Zaric S., Moretta Tartaglione A., Bruni R., (2016) City Logistics nella città di Nola: ricerca, dati, informazioni, in (a cura di) Romeo E. F., City Logistics e management della distribuzione urbana in Campania: dal modello alla sperimentazione, Mc-Graw-Hill, Milano, ISBN 978-88-386-7528-7, pp. 63-88
9. Romeo E.F., Zaric S., Bruni R., (2016) Ipotesi strutturali e gestionali del CDU per la città di Nola, in (a cura di) Romeo E. F., City Logistics e management della distribuzione urbana in Campania: dal modello alla sperimentazione, Mc-Graw-Hill, Milano, ISBN 978-88-386-7528-7, pp. 89-119
10. Bruni R., Romeo E.F. (2014) “Progetti italiani di City Logistics: casi ed esperienze di management” in (a cura di) Romeo E. F., City logistics e management della distribuzione urbana in Campania. Indagine conoscitiva e ipotesi di sviluppo, Mc-Graw-Hill, Milano, ISBN 9788838674686, pp 45-72
11. Bruni R., Romeo E.F. (2014) “Rilevazione delle caratteristiche peculiari del territorio campano” in (a cura di) Romeo E. F., City logistics e management della distribuzione urbana in Campania. Indagine conoscitiva e ipotesi di sviluppo, Mc-Graw-Hill, Milano, ISBN 9788838674686, pp 73-98
12. Bruni R., Di Paola N., Romeo E.F. (2014) “Formulazione di un’ipotesi di lavoro in un sistema di logistica urbana” in (a cura di) Romeo E. F., City logistics e management della distribuzione urbana in Campania. Indagine conoscitiva e ipotesi di sviluppo, Mc-Graw-Hill, Milano, ISBN 9788838674686, pp 169-188
13. Di Paola N., Romeo E.F., Bruni R. (2014), “Governance, management e partner in un progetto di city logistics” in (a cura di) Romeo E. F., City logistics e management della distribuzione urbana in Campania. Indagine conoscitiva e ipotesi di sviluppo, Mc-Graw-Hill, Milano, ISBN 9788838674686, pp 189-203
14. Sansone M. Bruni R. (2013) “Relations among place marketing, services, city government and events” in Zaric S. Event Planning: Principles and Practices, publisher: HESPERIA edu, Belgrade, Serbia, - pp. 129-154, ISBN 9788679560605
15. Sansone M., Bruni R. (2012) “Elementi di limitazione al place management” in Sansone M., Place Management: città territori marketing.:Mc-Graw-Hill, Milano ISBN:9788838673474
16. Scafarto T., Romeo E., Bruni R. (2010)“Vie d’acqua interne e sviluppo del territorio: il caso dei bacini del Tevere, Liri-Garigliano e Volturno”, in Bianchi M. et alii (a cura di), Bacini territoriali e bacini culturali nello sviluppo delle piccole e medie imprese. Modelli ed esperienze interdisciplinari per lo sviluppo sostenibile dei Paesi, Il Ponte Vecchio, Cesena, ISBN-13:9788865410547. pp.105-118
17. Russo G., Bruni R. (2008) “Studio di un’area urbana commerciale del centro città del Comune di Cassino: commento al merchandising plan rilevato e ipotesi di costituzione del Centro Commerciale Naturale” in Scafarto T., Sansone M. (A cura di) I Centri Commerciali Naturali nella riqualificazione del sistema città: costituzione, promozione e problematiche – Raccolta di contributi di ricerca, ARACNE Editrice S.r.l.,
18. Bruni R. (2008)“Riflessioni sul potenziale attrattivo delle principali strutture commerciali extraurbane localizzate nell’area territoriale del Cassinate” in Scafarto T., Sansone M. (A cura di) I Centri Commerciali Naturali nella riqualificazione del sistema città: costituzione, promozione e problematiche – Raccolta di contributi di ricerca, ARACNE Editrice S.r.l.,

Proceedings
1. Bruni R., Florek M. “Value co-creation – what we can learn from for place branding”, in XV CONVEGNO SIM, Bari, 18 - 19 Ottobre 2018. ISBN 978-88-943918-2-4
2. Sansone M., Bruni R., Colamatteo A., Pagnanelli M.A. “Analisi della Corporate Brand Identity nel settore retail: applicazione di un modello”, in XV CONVEGNO SIM, Bari, 18 - 19 Ottobre 2018. ISBN 978-88-943918-2-4
3. Bruni R., Caboni F., Colamatteo A., “Augmented reality (AR) in expressing place through food”, in Tomorrow’s Food Travel (TFT) – 8-10th october 2018 – Centre for tourism, University of Gothenburg, Sweden
4. Sansone M., Bruni R., Colamatteo A., Pagnanelli M.A. “Emerging retail as ecosystem”, in Value co-creation: management challenges for business and society”, Proceedings of XXIX Sinergie-SIMA annual conference, 15-16 June 2017, Naples, ISBN: 97888907394-8-4.
5. Bruni, R., Moretta Tartaglione, A., Warnaby, G. “Using service for defining place value propositions” in Gummesson, E., Mele, C., Polese, F. (a cura di), Service dominant logic, network & systems theory and service science: integrating three perspectives for a new service agenda, The Naples Forum on Service, 6-9 June 2017, Sorrento, Naples, Italy ISBN: 978-8892667-57-0.
6. Bruni, R., Carrubbo L., “Decision making and purpose of the actor in service systems", in Gummesson, E., Mele, C., Polese, F. (a cura di), Service dominant logic, network & systems theory and service science: integrating three perspectives for a new service agenda, The Naples Forum on Service, 6-9 June 2017, Sorrento, Naples, Italy ISBN: 978-8892667-57-0.
7. Bruni, R., Mladenović, D., (2017) Defininig the ‘Figure of merit’ for places in the age of digital nomadism. The collection of materials of the 3rd International Transdisciplinary Scientific and Practical WEB- Conference CONNECT UNIVERSUM – 2016 – Digital Nomadism as a global and Siberian Trend – May 24-26, 2016 – Tomsk State University Department of Social Communication - ISBN 978-5-94621-610-4 – DOI: 10.17223/9785946216104/8
8. Moretta Tartaglione A., Bruni R., Bozic M., Cavacece, Y. (2017) The environmental impact on forecasting plans in retailing: theoretical research trends. Proceedings of 16th International Marketing Trends Congress – Madrid (Spain) IMTC 26th-28th January 2017
9. Bernè Manero C., Vicuta Ciobannu A., Bruni R., Moretta Tartaglione A., Granata G., (2016) L’utilizzo dell’e-WOM come strumento di management del comparto alberghiero: indagine nel mercato italiano atti del XIII convegno SIM. Cassino 20 e 21 Ottobre 2016, ISBN 978-88-907662-6-8
10. Sansone M., Bruni R. Colamatteo A. (2016) Le capacità dinamiche nelle strategie di marketing dei retailer: definizione di un modello di analisi, atti del XIII convegno SIM. Cassino 20 e 21 Ottobre 2016, ISBN 978-88-907662-6-8
11. Mladenović, D., Bruni, R., Krajina, A., Demelová. H., Potential Role of Social Media in Value Co-Creation. In: International Scientific Conference of Business Economics Management and Marketing 2016. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016, Brno: Masaryk University, 2016, pp. 13-22. ISBN 978-80-210-834-5
12. Bruni, R., Carrubbo, L., Cavacece, Y., Di Muro M. (2016). Market dynamics: a complex adaptive system view Book of Abstracts of 26th Annual RESER Conference, 8th-10th September - University of Naples Federico II ISBN: 979-12-200-1384-0, pp. 604-617
13. Moretta Tartaglione, A., Bruni R., Bozic M. (2016). Sensing demand signals in markets as complex systems: Wal-Mart case study. Book of Abstracts of the 4th Business Systems Laboratory International Symposium “Governing Business Systems” ISBN: 9788890824234, pp. 239-240.
14. Moretta Tartaglione, A., Bruni R. (2015) International networks and internationalization processes of the SMEs: a CAS approach” in Proceedings of the 4th The Naples Forum on Service, 9-12 June 2015, Naples, Italy
15. Carrubbo, L., Bruni, R., Cavacece, Y., Moretta Tartaglione, A., “Service System Platforms to Improve Value Co-Creation: insights for Translational Medicine” in Proceedings of the 4th The Naples Forum on Service, 9-12 June 2015, Naples, Italy
16. Bruni R., Tregua M., Carrubbo L. “Value Co-Creation In Places: The Role And Relations Between Stakeholders And Government. Some Evidences” in Proceedings of the 3rd Place Management and Branding Conference – Poznan – 6th-8th may 2015 – Poznan University of Economics.
17. Sansone M., Moretta Tartaglione A., Bruni R. “Co-creazione di valore nelle relazioni impresa-territorio: determinanti innovative e osservazione di casi” in XXVI Convegno annuale di Sinergie: Manifattura: quale futuro? 13-14 novembre 2014 – Università degli Studi di Cassino e del Lazio Meridionale (Cassino) Referred Electronic Conference Proceeding ISBN 978-88-907394-4-6 DOI 10.7433/SRECP.2014.08, pp 137-150
18. Moretta Tartaglione A., Bruni R., “Determinanti dell’innovazione nel retailing indipendente e nuove interpretazioni della “prossimità”: un’analisi empirica”, atti del XI convegno SIM. Modena 18 e 19 settembre 2014, ISBN 978-88-907662-2-0
19. Sansone M., Bruni R. “Vincoli ed opportunità nell’utilizzo dei portali di Social Networking come strumenti di marketing e di comunicazione: focus sulle PMI”. In: Marketing Internazionale ed Effetto Country of Origin. p. 1-8, Parma: Società Italiana di Marketing, ISBN: 9788890766206, Benevento, 20 e 21 Settembre 2012.
20. Sansone M. Bruni R. “Traiettorie evolutive nel marketing e nel management dei “luoghi” in XXIV Convegno annuale di Sinergie Il territorio come giacimento di vitalità per l’impresa 18-19 ottobre 2012 – Università del Salento (Lecce) Referred Electronic Conference Proceeding ISBN 978-88-907394-0-8
21. Sansone, M., Bruni, R.,"Store brand and marketing strategies in the development of retailers and in the relations among industries" in Evert, Gummesson, Cristina, Mele, Francesco, Polese (2011), The 2011 Naples Forum on Service - Service-Dominant Logic, Network & System Theory and Service Sciences: Integrating Three Perspectives for a New Service Agenda, Capri, 14-17 June 2011, Giannini Editore (Napoli), ISBN13: 978-88-7431-525-3.
22. Sansone M., Bruni R. (2009). Marchio collettivo d’area come sintesi della strategia di marketing territoriale: un’indagine empirica. In: atti del VI convegno SIM. Firenze, 6 e 7 ottobre 2009
23. Esposito B., Scalesse F. Bruni R. “City Logistic: models, applications and trends” in Proceedings of the 11th Toulon-Verona International Conference on Quality in Services Higher Education, Health Care, Local Government, Tourism, Banking, Firenze University Press, 2008, e-ISBN: 978-88-8453-855-0 pp.300-311

[Ultima modifica: mercoledì 30 novembre 2016]