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GRECO MARCO - Professore Associato

Italian version

Department: Dipartimento: Ingegneria Civile e Meccanica

Scientific Sector: ING-IND/35

  • Teaching MARKETING INDUSTRIALE E DIREZIONE DI IMPRESA (92401)

    Secondo anno di Ingegneria Gestionale (LM-31), Curriculum unico
    Credits (CFU): 12,00

    Program:
    Corporate governance. Corporate culture.
    Inter-personal communication. Negotiation within and among organizations. Knowledge Management and Intellectual Capital. Creativity, innovation and development. Coalitions. Voting techniques.
    The consumer's buying approaches. The bounded rationality of the consumer. The marketing environment. Marketing Intelligence and basic statistical techniques for marketing. Strategic marketing. Brand. Pricing. Communicating the value to the market and improving sales. Web marketing, viral marketing, guerrilla marketing.

    Intellectual Property Rights, Intellectual Property Management, Intellectual Property Valuation/Valorization, Intellectual Property Strategy.

    Reference books:
    La Bella, Capece (2012), Manuale di Direzione d’Impresa, Franco Angeli
    Kotler, P., Keller, K.L. (2007) "Marketing Management", XII ed., Pearson Paravia (or more recent editions)

  • Teaching ORGANIZZAZIONE AZIENDALE (31470)

    Terzo anno di Ingegneria industriale FROSINONE (L-9), Gestionale
    Credits (CFU): 6,00

    Program:
    Goals
    The module offers the fundamentals of organization theory, which is at the heart of a management engineer's work.

    Expected results
    Competencies: about organization theory and organization modes and models, about information asymmetry in contracts and process engineering
    Abilities: capability to read and draw BPMN diagrams (acquired through laboratory hours, team-work and leadership capabilities (acquired through the business game)

    Contents
    The enterprise
    The enterprise's behaviour
    Mechanistic vs Organicistic organisation
    The enterprise's system
    Welfare economics
    Market failure
    The commons
    Information asymmetry, moral hazard, adverse selection
    Transaction costs
    Organizational functions
    Organizational models
    Open innovation
    Organization and incentives
    Property and control
    Process Engineering
    BPMN 2.0

    Reference books:
    La Bella, Battistoni, "Economia ed Organizzazione Aziendale", Apogeo, 2008

  • Teaching ADVANCED HYDRAULICS (93376)

    Modulo ADVANCED HYDRAULICS A

    Primo anno di Civil and Environmental Engineering (LM-23), Civil and Environmental Engineering
    Credits (CFU): 6,00
  • Teaching ADVANCED HYDRAULICS (93376)

    Modulo ADVANCED HYDRAULICS B

    Primo anno di Civil and Environmental Engineering (LM-23), Civil and Environmental Engineering
    Credits (CFU): 3,00

Prenotazione appello

E' possibile prenotarsi ad un appello d'esame, collegandosi al portale studenti.

Elenco appelli d'esame disponibili

  • Denominazione insegnamento: 31470 ORGANIZZAZIONE AZIENDALE - Ingegneria industriale 31470 ORGANIZZAZIONE AZIENDALE - Ingegneria industriale FROSINONE - Piazza Marzi 1 03100 31470 ORGANIZZAZIONE AZIENDALE - Ingegneria industriale FROSINONE 31470 ORGANIZZAZIONE AZIENDALE - Ingegneria industriale FROSINONE - (2021/2022)
    Data e ora appello: 14/09/2022, ore 10:00
    Luogo:
    Tipo prova: prova orale
    Prenotabile: dal 01/12/2021 al 13/09/2022 (prenota l'appello)