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Prof. Roberto Bruni

ECTS: 5

Prerequisites: None

Contents:

The concept of place

The evolution of the connections in places

How Places Market Themselves

The Place Auditing and Strategic Market Planning Process

Strategies for Place Improvement

Strategies for Place development

Designing the Places Image

Distributing the Places Image and Messages

The place brand

The concept of interaction among places

The role of economic assets

Attracting Retaining Expanding and Starting Businesses

Expanding Exports and Stimulating Foreign Investment

The concept of quality of life and "value" in places

Organizing for Change

Textbooks:

Kotler, P., Haider, D. H. & Rein, I. (1993) Marketing Places: Attracting

Investment, Industry, and Tourism to Cities, States, and Nations, The Free

Press: New York

Anholt, S.,(2010) Places: Identity, Image and Reputation. Palgrave Macmillan.

ISBN 978-0-230-23977-7.

[Ultima modifica: mercoledì 30 novembre 2016]